People say that Facebook is for connecting with the people you went to school with and Twitter is for people you wished you had gone to school with. While Facebookis a multi-purpose social networking platform, allowing users to chat, post photos and notes, and play games, Twitter is built around the posting of short 140 character messages, or “tweets.” They are the two most popular social networks in the world. This comparison looks at their history, growth in user base, strengths and weaknesses.
Comparison chart
| Introduction (from Wikipedia) | Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2013, Facebook has over one billion active users, more than half of whom use Facebook on a mobile device. | Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets". |
| Website | www.facebook.com | http://www.twitter.com |
| Alexa Rank | 2 (September 2013) | 11 (September 2013) |
| Features | Facebook features include the, Friends, Fans, Wall, News Feed, Fan Pages, Groups, Apps, Live Chat, Likes, Photos, Videos, Text, Polls, Links, Status, Pokes, Gifts, Games, Messaging, Classified section, upload and download options and others | Tweet, Retweet, Direct Messaging, Follow People & Trending Topics, Links, Photos, Videos |
| Key people | Mark Zuckerberg, Founder and CEO; Dustin Moskovitz, Co-founder; Sheryl Sandberg, COO; Matt Cohler, VP of Product Management; Chris Hughes, Co-founder | Jack Dorsey, Chairman; Evan Williams, CEO; Biz Stone, Creative Director |
| Founded by | Mark Zuckerberg | Jack Dorsey |
| Private messages | Yes | Yes |
| Advertising | Advertising supported in the form of banner ads, referral marketing, casual games | Advertising supported in the form of promoted tweets |
| Headquarters location | Menlo Park, California, United States | San Francisco, California, United States |
| Upload photographs | Yes | Yes |
| Registration | Required | Required |
| Instant messaging | Yes | No |
| Number of users | 1.15 billion (active September 2013) | Over 500 million |
| Launch date | February 2004 | July 6th 2006 |
| Languages | Available in 70 languages | Available in 29 languages |
| Play games | Yes | No |
| Post updates | Yes | Yes |
| Number of employees | 3976 as of July 2012 | Under 1000 |
| Share links | Yes | Yes |
| Follow trending topics | No | Yes |
| Reblog posts | Yes | Yes |
| Privacy settings | Can use different settings for various groups | Either public or private |
| Current status | Active | Active |
| Current estimated value | $104 billion | $10 billion |
| Users express approval of content by | "Like" | "Retweet" or "Favorite" |
| Type of site | Social networking service | Social networking service |
| Add friends | Yes | Yes |
| Post length | Unlimited | Limited |
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