Fanta originated in Germany in 1941. It is owned by the Coca-Cola Company. It was difficult to important Coca-Cola syrup in Nazi Germany during World War II due to trade embargos. So, the head of Coca-Cola Deutschland, Max Keith, decided to make a new product for the German market.He used ingredients available already in Germany at the time, including whey and pomace. During a brainstorm on what to name the beverage, Keith said “use your imagination” or “fantasie” in German. Salesman Joe Knipp yelled out “Fanta!” And it stuck.During the war, the plant was effectively cut off from the headquarters of Coca-Cola, but the plant management never joined the Nazi Party. After the war, headquarters regained control over the plant and overtook the trademarks for the new Fanta product.They also accessed and took all the plant profits made during the war. Today, there are 100 flavors worldwide of Fanta. Sunkist, Crush, and Slice are all fruit-flavored carbonated soft drinks that mimic Fanta or are offbrands of Fanta.
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